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"It was difficult adjusting to the post-IDFA world. Last touch no longer served us as it did before and it took a lot of work to understand and optimize SKAN while being painfully aware of its blind spots. MMM-based incrementality was what we needed and Polaris quickly brought this to life with an innovative incrementality MMP approach like no other that we’ve seen. Finally, we had an established source of truth that could be shared across our teams!"

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Insta - FunPlus Success Story