Use MMM To Fill The Gaps Of Attribution

Heard about media mix modeling, but want to understand the specifics?

Find out what you need to know to harness the power of MMM with this eye-opening collaboration between two companies at the forefront of MMM in mobile, MetricWorks and Meta.

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Key Highlights

How App Tracking Transparency interrupts MMPs

Why MMM is better than last touch for marketing effectiveness

Insights garnered from data that MetricWorks Polaris has analyzed

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The MMM-based incrementality measurement approach is really the most interesting long term solution for companies to be looking at because it has the ability to measure in a way that is not going to be impacted by any policy changes that Apple or Google make.

Anthony Cross, Former VP of Data Science, UA & Product, Big Fish Games