Mobilityware's Search For Truth In The Post-IDFA Storm

Are you frustrated with the loss of reliable measurement during the post-IDFA storm?

Find out how Mobilityware's performance team addressed this challenge by harnessing the power of MMM-based incrementality (Polaris) to overcome the lack of visibility from SKAdNetwork and dramatically improve their budget allocation and performance.

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The lack of visibility in iOS14 impaired our performance measurement.  MetricWorks closed the measurement gaps of last touch, allowing for apples-to-apples measurement between iOS and Android across all channels. With MetricWorks Polaris, our budget allocation and performance (average D7 ROAS) significantly improved, and so did our bid and budget optimization.

Chris Kim,
Assoc. Director, Performance Marketing, Mobilityware