SUCCESS STORY

Kabam's Search For Truth In The Post-IDFA Storm

Are you frustrated with the loss of reliable measurement during the post-IDFA storm?

Find out how Kabam's UA team addressed this challenge by harnessing the power of MMM-based incrementality (Polaris) to achieve an apples-to-apples comparison across all performance.

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“iOS14 led to blind spots in our performance measurement. MetricWorks allows us to make
apples-to-apples measurement between iOS and Android across all channels, without using
device IDs or heavy migrations. The combination of MetricWorks incrementality data alongside
last touch data gives us a unique window into performance.”

Cole Carnes,
Senior Growth Marketing Manager, Kabam

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MetricWorks, 2022